Damsels in Design : Women Pioneers in the Automotive Industry, 19391959

Description

In the mid-1950s,aninnovativegroup of women at General Motors (dubbed the Damsels of Design by marketers) andtheir counterpartsat Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.Constance SmithConstance Smith holds a bachelor of fine arts and a masters’ degree in industrial design from Pratt Institute. After joining GM’s Advanced Studio, she worked on the development of
TN LCDs.425 color and b/w imagesWomen Pioneers in the Automotive Industry, 19391959425 color and b/w images